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Campaigns

As a Clinical Commissioning Group (CCG) we are committed to providing the best health care possible within the resources we have available. To help us to do this we run regular campaigns to raise awareness of current health issues. These are locally focused but support national initiatives. 

Our campaigns will be listed below in chronological order (most recent first) and will include a short summary with a link to resources and relevant press releases. 

If you would like to support or get involved in any of the campaigns please email ian.wakefield@nhs.net

Location: Norfolk and Waveney 

Dates: Mid-July to September 2019 

Objectives: During the summer months Norfolk and Waveney have a significant influx from visitors research estimates that in 2017 there were 3,266,000 staying trips to Norfolk, staying a total of 13,492,000 nights. The total number of day visitors was estimated at 43,443,000. (Source Visit Norfolk). This increase in people inevitable impacts on GP Surgeries and Accident and Emergency Departments. The key objective of the campaign is to raise awareness of all the health care options available to reduce the impact on GPs and A&E. 

Key Messages:  Key messages for this campaign will be to promote the use of the NHS App, The NHS 111 service, both online and by phone, Walk-in and Urgent Care Centres, Pharmacies and self-care.

Assets can be found here

Link to press release

Location: Norfolk and Waveney

Dates: Week commencing 15 April 2019

Objective: Reducing pressure on GP Surgeries and A&E 

Key messages:

  • Self-Care
  • 111
  • See a pharmacist
  • Use the Walk-in centre
  • Use the MIU
  • Order prescriptions in advance.

Link to assets: Assets

Press release: Press release

First Signs Campaign 

Location: Norfolk and Waveney 

Dates: 14 December to 04 January 2019

Objective: To support the winter communications plan, by reducing pressure on GP Surgeries and A+E

Key messages: 

  • Visit your pharmacist 
  • Self-care when possible
  • Look out for the elderly
  • Stock up on festive meds

Link to assets: Planned activity 

Press release: Self-Care

Location: Great Yarmouth and Waveney only 

Dates: Week commencing 16 March 2018

Objective: Reducing pressure on GP Surgeries and A&E

Key messages: 

  • Use 111
  • Use a pharmacy
  • Order medicines early 
  • Re-stock your medicine cabinet
  • Use NHS Choices to find services near you
  • A&E is for emergencies only

Link to assets: Assets

Press release: Plan and PR

Location: Great Yarmouth and Waveney only

Dates: Week commencing 3 December 2018

Objective: To raise awareness of the issues related to the overuse of opioids. To reduce the reliance of patients on opioids.

Key messages: 

  • Make an appointment with your GP for a review
  • Don't come off opioids on your own
  • Long-term use of opioids is ineffective in most situations

Link to assets: Assets

Press release: PR

Location: Great Yarmouth and Waveney only 

Dates: July and August 2018

Objective: To reduce the pressure on GP Surgeries and A&E

Key messages: 

  • Visit the pharmacist
  • Stock up with medicine
  • Self-care when possible
  • Use 111
  • A&E is for emergencies only
  • Use NHS choices to find local services

Link to assets: Assets

Press release: PR

Location: Great Yarmouth and Waveney only 

Dates: November 2017 - February 1208

Objective: To reduce the pressure on GP Surgeries and A&E departments 

Key messages: 

  • Visit the pharmacist
  • Stock up with medicine
  • Self-care when possible
  • Use 111
  • A&E is for emergencies only
  • Use NHS choices to find local services

Link to assets: Assets

Press release: PR 

Location: Great Yarmouth and Waveney only 

Dates: July - September 2017

Objective: Reduce pressure on GP Surgeries and A&E

Key messages: 

  • Visit the pharmacist
  • Stock up with medicine
  • Self-care when possible
  • Use 111
  • A&E is for emergencies only
  • Use NHS choices to find local services

Link to assets: Assets

Press release: PR

Location: Great Yarmouth and Waveney only 

Dates: October 2016 - March 2017 

Objective: To support the national Staywell campaign

Key messages:

  • Increase flu vaccination uptake 
  • Early intervention for the elderly 
  • Stock up with common medicines before Christmas
  • Use 111
  • Seek advice from a pharmacist 

Link to assets: Assets

Press release: PR1 PR2

Location: Norfolk and Waveney CCGs 

Dates: June 2016 - February 2017

Objective: To raise awareness of the level of wasted medicine and to try to reduce the £4.7m wastage

Key messages:

This campaign was broken up into four phases, as follows: 

  • Phase 1 - Open the bag
  • Phase 2 - Only order what they need (Care homes)
  • Phase 3 - Ask your pharmacist 
  • Phase 4 - Cost-effective medicine (Branded V Generic) 

Key messages varied click on links above for more info.

Press release: